Dr. EYONG AKO

The University of Bamenda, Northwest Region, Cameroon

School: Higher Institute of Commerce and Management,

Department: Organisational Sciences,

E-mail: akorolly87@yahoo.com

ORCID Id: https://orcid.org/0009-0005-8689-6788

To cite: Eyong (2026), The Digital Harvest: An Exploratory Study on the Impact of Digital Technology Adoption on Agribusiness Growth in Cameroon. The Journal of Tertiary and Industrial Sciences, JTIS, 6(2), 83–93. https://doi.org/10.5281/zenodo.20583466

Submission Date: 01/06/2026                                                                                     Acceptance Date: 25/03/2026

Abstract

This exploratory research paper investigates the relationship between digital technology adoption and agribusiness growth in Cameroon. Despite agriculture’s critical role contributing approximately 15% to GDP and employing over 60% of the active population the sector faces entrenched challenges: low productivity, post-harvest losses estimated at 25–35%, and inefficient value chains that erode profitability. Digital technologies including mobile market platforms, digital financial services, and precision agriculture offer potential solutions. Using a mixed-methods design involving a survey of 200 agribusinesses across the Littoral, West, and Centre regions (conducted October–December 2024), the study finds a statistically significant positive correlation between digital adoption intensity and key growth metrics (revenue increase, market expansion). However, overall adoption remains critically low (38%). Primary barriers are high costs (85% of respondents), poor internet connectivity (78%), and limited digital literacy (65%), with language barriers (40%) emerging as a locally specific constraint. The findings call for coordinated policy interventions in infrastructure, affordability, and human capital development.

Keywords: Digital Harvest, Digital Technology Adoption, Agribusiness Growth and Cameroon